Ever wondered about the magical elixir that kick-starts your day? That's right, we're talking about coffee – the liquid hug for your brain, the boost in your step, and the aroma that whispers, "You got this!"
 
But hold onto your mugs, because we're about to spill the beans on how this beloved brew came to be.
 
Legend has it that coffee's journey began in the highlands of Ethiopia, where a goat herder named Kaldi stumbled upon his flock dancing with unusual energy after munching on some red berries. Curious (and probably a little sleepy himself), Kaldi tried the berries and discovered their energizing effects. Thus, the very first coffee buzz was born!
 
Fast forward to the bustling streets of Yemen in the 15th century, where coffee culture really started percolating. Sufi monks began cultivating coffee plants and brewing a bitter, yet invigorating concoction to keep them alert during late-night prayers. Word of this "magic potion" spread like wildfire, and soon coffeehouses – known as qahveh khaneh – popped up all over the region, becoming lively hubs for conversation, music, and, of course, more coffee!
 
But coffee's journey didn't stop there. In the 17th century, it made its grand entrance onto the global stage, thanks to a sneaky Dutch trader who smuggled coffee saplings out of Yemen and kickstarted the era of European coffeehouses. From there, coffee's popularity soared, spreading across continents and becoming an essential part of morning routines worldwide.
 
Nowadays, coffee is more than just a beverage; it's a cultural phenomenon, a social lubricant, and a beloved ritual for billions of people around the globe. Whether you prefer it black as midnight on a moonless night or loaded with frothy milk and syrupy goodness, one thing's for sure – coffee has woven itself into the fabric of human existence in a way that's nothing short of extraordinary.
 
So, the next time you take that first sip of your morning brew, remember the journey it took to get to your cup – from the hills of Ethiopia to the bustling cafes of Paris and beyond. And as you savour each delicious drop, raise your mug high and toast to the humble beginnings and boundless possibilities of this magical bean juice we call coffee.

Shop our range of coffees here